Becoming Heroik

There are many books out there disguised as how-to’s, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let’s be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on the subject show you how to sell-out your brand for mass appeal. These don’t pass the sniff test of building an authentic brand with great content. That’s where this book comes in.

The Heroik Power of Headlines applies a no-bull methodology to creating a legendary brand with epic content.  Readers can take a deep dive into the mechanics of core content strategy to get, keep and grow customers while bringing more of the inherent characteristics of their brand and culture to the surface. Those looking for a light read will appreciate over 200 headline examples and 80 exercises to help cultivate better headline techniques. The book is full of examples and exercises that will bring your headlines and content into alignment with the aspirations of your brand. 

If you’ve got great content and no-one is nibbling- it’s time to straighten out your headlines. Maybe you’re getting it right in some areas and not in others. This book goes over the entire content experience including:

  • The modern metrics you should be paying attention to
  • A social strategy that doesn’t involve binging on Facebook and Twitter (because let’s face it, you’ve got other things to do)
  • The audience action path: the sales funnel of the content world
  • How, where and on which crowds should you leverage the tools and dials of depth, complexity, and simplicity in content
  • Over 200 examples and more than 80 Heroik headline recipes that will reel in your audience
  • Timeless techniques for content including visual imagery
  • Guerilla marketing techniques that don’t involve selling out
  • A myriad of tools to help even the novice

What you won’t find in this book:

  • Recommendations and tools to fake your way to popularity (and ultimately failure)
  • Snake oil, fluff, filler and carbs…

This book is protein rich and skimmer friendly – chock-full of headings, sub-headings and bullet points with chapter summaries for as easy or deep a read as you please. You’ll find more details about the book here.

Download it Here

What experiences have you had with content books? What’s your favorite? What has actually helped your endeavors? Feel free to leave any comments you might have.



Welcome to the No Bull Rodeo Tour. We’ll try to make this a recurring feature wherein we offer tips, tricks and truth bombs that are sure to shock, amaze, and hopefully save you some time, effort and energy. This one you’ll definitely want to read through to the end. And as always- we’ve bolded the good nuggets for your skimming pleasure. Feel free to ask questions and add feedback to the comments. On with the show.

A few lazy weekend recovery hours spent scouring the web produced a persistent question: How will businesses monetize 5 years from now? Thinking with a futuristic viewpoint of 5 years may realistically be like looking ahead the next 3 months when you consider the exponential pace of change in the Information Age, factor in a turbulent global economy, and various external pressures motivating businesses to innovate and evolve. So one way or another, we’re talking about the not so distant future and how it affects you. Let’s explore how the heck we’ll make money in the months and years to come.

So often we are asked to explore our identities and our purpose in life and work. So, what’s our story? What is Heroik Media? We put together a brief video teaser to share a little bit about our company, movement and culture. We’re excited about what is to come and we want you to get involved. Tell us what you think in the comments.

Military training teaches you self-discipline and focus that can give you an edge in a world of distracted procrastinators. Distraction, procrastination and  mission drift come easy to our brains in any environment, be it in business, in the wild or on the battlefield. On the show Man vs. Wild, survival expert, mountaineer and special forces soldier, Bear Grylls often talks about the distractions and the importance of having the right priorities. In particular, in tough situations, the ability to get mission focused is key.

In survival scenarios, when times are tough and energy is low, get focused on the mission.

The unavoidable truth about getting things done in any scenario, is that it takes discipline and will power to focus the mind on accomplishing a task. There is no secret work-around to cultivating self-discipline. Call attention to your tasks while recognizing the distractions, simply by entering a mission focused mindset.

In life, entrepreneurial and cultural mythology, and Heroik chronicles neglect to tell you all the important stages of self development required before you run off to slay dragons and conquer the world. The facts are that everyone comes ill equipped and most turn around and give up. If you want to succeed you’ll need to pursue life whole heartedly, with a sense of worthiness. People who have a strong sense of worthiness, have a strong sense of love and belonging. The difference between those that have it and those that struggle for it and wonder if they’re good enough is simply belief. People who have a strong sense of love and belonging believe that they are worthy of love and belonging.

The way the whole hearted live. The following tips are based on over 8 years of research by Dr. Brene Brown and are pulled from common traits of those who feel worthy and live with a strong sense of love and belonging. So, how do you achieve worthiness?

People were STARING.  They could have been pointing too, though I didn’t actually see it.  You’d think they’d never seen a home-made sledge stacked high with trash being dragged across the beach before…

So that’s a bit of the cart before the horse, so let me begin again.  Nicholas McGill (lastofthechivalrous) started things off.  Thinking about it, he started way before the actual event, by signing up for the Tough Mudder scheduled for September 2011.  I followed and joined his team as part of my Path To Fitness last year.  Micah and Dave rounded out the team and we all committed to training.  Nicholas wanted to get some team building going, and suggested a Road Trip to Point Reyes.  Micah and I joined in and off we went.

The first step to become Heroik is to cultivate bravery.

Recklessness is bravery to excess. Cowardice is a lack thereof. Much of the world prefers cowards. We believe it’s better to edge a bit towards the reckless side of the bravery continuum as often times, the worst case scenarios aren’t nearly as perilous as the world would have you believe.They’re easier to manage and will work for less. At Heroik, we have a mantra that allows us to Get Heroik each and every day. We remind ourselves to bring our own bravery; to own and control our efforts and outcomes in life. Every challenge we undertake, every project and adventure, the least we can do is to be responsible and courageous enough not to look to others when it is time to get things done, have a good time, share epic experiences and lend a hand. We bring our own bravery, lead by example; get in there and get dirty.



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