There are many books out there disguised as how-to’s, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let’s be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on the subject show you how to sell-out your brand for mass appeal. These don’t pass the sniff test of building an authentic brand with great content. That’s where this book comes in.
Welcome to the No Bull Rodeo Tour. We’ll try to make this a recurring feature wherein we offer tips, tricks and truth bombs that are sure to shock, amaze, and hopefully save you some time, effort and energy. This one you’ll definitely want to read through to the end. And as always- we’ve bolded the good nuggets for your skimming pleasure. Feel free to ask questions and add feedback to the comments. On with the show.
A few lazy weekend recovery hours spent scouring the web produced a persistent question: How will businesses monetize 5 years from now? Thinking with a futuristic viewpoint of 5 years may realistically be like looking ahead the next 3 months when you consider the exponential pace of change in the Information Age, factor in a turbulent global economy, and various external pressures motivating businesses to innovate and evolve. So one way or another, we’re talking about the not so distant future and how it affects you. Let’s explore how the heck we’ll make money in the months and years to come.
It is in Heroik Media’s best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by advocating for more critical thought and authentic contribution. We will call out and seek to put an end to the everyday BS (Business solutions, Broken Systems and Bubble Speak) to drive progressive change and innovation while improving the quality of service and contribution for those in the same boat.
So often we are asked to explore our identities and our purpose in life and work. So, what’s our story? What is Heroik Media? We put together a brief video teaser to share a little bit about our company, movement and culture. We’re excited about what is to come and we want you to get involved. Tell us what you think in the comments.
Google+ is rapidly becoming the social starting point as people begin to understand how the network and tools are tightly integrated with all things Google. I particularly enjoy how fast it is to filter the noise and change the channel by clicking through your various circles. Google continues to learn and grow from its many mistakes and insights from the multitude of user data. Below is a 14 min video introduction to Google+ and a brief view into just how tightly the various Google properties are integrated into the platform.
Military training teaches you self-discipline and focus that can give you an edge in a world of distracted procrastinators. Distraction, procrastination and mission drift come easy to our brains in any environment, be it in business, in the wild or on the battlefield. On the show Man vs. Wild, survival expert, mountaineer and special forces soldier, Bear Grylls often talks about the distractions and the importance of having the right priorities. In particular, in tough situations, the ability to get mission focused is key.
In survival scenarios, when times are tough and energy is low, get focused on the mission.
The unavoidable truth about getting things done in any scenario, is that it takes discipline and will power to focus the mind on accomplishing a task. There is no secret work-around to cultivating self-discipline. Call attention to your tasks while recognizing the distractions, simply by entering a mission focused mindset.
In life, entrepreneurial and cultural mythology, and Heroik chronicles neglect to tell you all the important stages of self development required before you run off to slay dragons and conquer the world. The facts are that everyone comes ill equipped and most turn around and give up. If you want to succeed you’ll need to pursue life whole heartedly, with a sense of worthiness. People who have a strong sense of worthiness, have a strong sense of love and belonging. The difference between those that have it and those that struggle for it and wonder if they’re good enough is simply belief. People who have a strong sense of love and belonging believe that they are worthy of love and belonging.
The way the whole hearted live. The following tips are based on over 8 years of research by Dr. Brene Brown and are pulled from common traits of those who feel worthy and live with a strong sense of love and belonging. So, how do you achieve worthiness?
We all had our reasons; vindicate our training and tough talk, to remind ourselves that we’re brave and capable, to satisfy our thirst for epic adventure, to do a little team building, to demonstrate leadership, and perhaps most important- to have a good time and enjoy the adventure. Staring from the starting line, knowing what was in store, I was more excited than afraid. Doing the Tough Mudder after recently pulling a hamstring, I’ll admit, was an intimidating notion. I knew we’d survive. I knew we’d get it done. I trusted my team and I wasn’t going to allow myself to quit, come hell or compound fracture.