CareMonk is a technology startup in Roseville, CA that’s set on disrupting the $100 billion plus in-home health care industry. According to The Washington Post this is an industry that is growing exponentially with the aging of the baby boomer population. We sat down with founder Joey Nizuk to get the skinny on this disruptive entrant to a multi-billion (with a b) industry.

Heroik: Alright man what is this CareMonk thing?

Joey: CareMonk is a online network that connects patients with in-home caregivers. Although the value offered goes much deeper, CareMonk will be a secure online platform where families can find, manage and pay qualified in-home caregivers for their loved ones. More importantly CareMonk’s online platform seeks to be the bridge that seamlessly connects families to their loved ones care. One of the biggest driving forces behind CareMonk’s platform is to provide a cool and effective way for our younger generations (more specifically Generation Y) to get more involved in the care management process of their elderly loved ones.

Heroik: Why does this matter?

Joey: CareMonk’s model addresses some of the major problems surrounding the in-home care industry. Problems such as the raising cost of care and the declining work force of available caregivers in an industry where their demand is getting larger every day.

A traditional in-home care agency charges families $20-$30 an hour for the placement and management of a caregiver, while paying the actual caregiver a wage of $10-$12 an hour. Traditional agencies are marking these services up by nearly 70% and then passing them on to the families paying for the long term care. In the current state of health care with rising costs and disruptive policy changes, these agencies are only going to keep raising their rates to maintain a consistent profit and that burden will be placed on the hard working families in need of in home care.

Heroik: So you’re eliminating the middle man and saving families money?

Joey: Yeah. CareMonk offers a refreshing alternative by cutting out the middle man and saving families nearly 70% on every hour billed for their loved ones in home care. This is a win win for both caregivers and families, because it places both parties in complete control. The caregivers will be able to work for themselves, while enjoying similar benefits that an agency offers. Benefits such as liability insurance and an active network where families will be constantly seeking and hiring caregivers. Families will be saving nearly 70% on the in-home care costs of the services provided for their loved ones.

As a bonus, families will be able to rest easy knowing that the quality of their in-home care services provided will be the same if not better than most traditional agencies. Every caregiver’s profile will go through an extensive background check where their licenses, certifications, education, work experience, driving record and criminal history will all be reviewed and confirmed before it’s even made public on CareMonk’s online platform. This is just one of the many ways that CareMonk will ensure the upmost quality of service for patients and their families.

Heroik: So, what makes this a good opportunity for you? Why now?

Joey: According to the AARP Public Policy Institute, the in-home care industry in 2013 is dominated by caregivers between the ages of 45 – 64 who belong to a generation that’s much larger than the ones after it. This is one of the largest issues surrounding the in-home care industry, a decline in available caregivers with an influx of patients needing in home care due to an aging generation.

Also, we’re hoping that CareMonk’s will appeal to the younger generation with its modern and seamless approach to managing in-home care. Younger tech-savvy people familiar with similar services in adjacent markets can easily take advantage and get involved in this industry. So it offers employment to many young adults who really need it, and the platform’s social aspect will offer a channel that will allow the patient’s family to remain involved in the entire care process.

Heroik: Final thoughts? Bottom line it for us.

Joey: CareMonk is the future of the in home care industry and it’s emerging right here in Roseville, California.

That wraps up our introductory interview with CareMonk. We’ll be keeping an eye on them especially since they’re in our HQ city. For more info visit CareMonk http://www.caremonk.com/

P.S. Joey insists that we mention these resources for you fact hounds out there.

Further Reading

Bahrampour, Tara. “Huge shortage of caregivers looms for baby boomers.” The Washington Post, August 26, 2013. Web. October 17, 2013. http://articles.washingtonpost.com/2013-08-26/national/41446539_1_boomers-family-caregiver-long-term-care.

Redfoot, Donald. Lynn Feinberg. Ari Houser. “The Aging of the Baby Boom and the Growing Care Gap: A Look at Future Declines in the Availability of Family Caregivers.” AARP Public Policy Institute, August 2013. Web. October 17, 2013. http://www.aarp.org/home-family/caregiving/info-08-2013/the-aging-of-the-baby-boom-and-the-growing-care-gap-AARP-ppi-ltc.html .

In life, entrepreneurial and cultural mythology, and Heroik chronicles neglect to tell you all the important stages of self development required before you run off to slay dragons and conquer the world. The facts are that everyone comes ill equipped and most turn around and give up. If you want to succeed you’ll need to pursue life whole heartedly, with a sense of worthiness. People who have a strong sense of worthiness, have a strong sense of love and belonging. The difference between those that have it and those that struggle for it and wonder if they’re good enough is simply belief. People who have a strong sense of love and belonging believe that they are worthy of love and belonging.

The way the whole hearted live. The following tips are based on over 8 years of research by Dr. Brene Brown and are pulled from common traits of those who feel worthy and live with a strong sense of love and belonging. So, how do you achieve worthiness?

People were STARING.  They could have been pointing too, though I didn’t actually see it.  You’d think they’d never seen a home-made sledge stacked high with trash being dragged across the beach before…

So that’s a bit of the cart before the horse, so let me begin again.  Nicholas McGill (lastofthechivalrous) started things off.  Thinking about it, he started way before the actual event, by signing up for the Tough Mudder scheduled for September 2011.  I followed and joined his team as part of my Path To Fitness last year.  Micah and Dave rounded out the team and we all committed to training.  Nicholas wanted to get some team building going, and suggested a Road Trip to Point Reyes.  Micah and I joined in and off we went.

The first step to become Heroik is to cultivate bravery.

Recklessness is bravery to excess. Cowardice is a lack thereof. Much of the world prefers cowards. We believe it’s better to edge a bit towards the reckless side of the bravery continuum as often times, the worst case scenarios aren’t nearly as perilous as the world would have you believe.They’re easier to manage and will work for less. At Heroik, we have a mantra that allows us to Get Heroik each and every day. We remind ourselves to bring our own bravery; to own and control our efforts and outcomes in life. Every challenge we undertake, every project and adventure, the least we can do is to be responsible and courageous enough not to look to others when it is time to get things done, have a good time, share epic experiences and lend a hand. We bring our own bravery, lead by example; get in there and get dirty.

supercharge your self worth

It is an often said but poorly understood notion, that many if not most people in your life will try to discourage, devalue and chip away at your self-worth. Due to toxic patterns, poor upbringings, selfish behavior, and other environmental and psychological factors, the masses try to bring you down. While exploring this subject, I took a deeper look at these things, and decided to share my thoughts as to why people do this, what you can do stop them and yourself from , and how to cultivate and nourish your own sense of self-worth.
What does a healthy sense of self worth get you? A solid sense of self worth can go a long way to helping you earn more money at work, improve personal relationships, and reinforce your ability to  have enough self respect to say “No, I don’t have to”

A  healthy sense of self worth also helps to:

  1. Identify abuse and toxic patterns in your mind and in your relationships with others.
  2. Demand more for your time. This may mean more money, more focused attention, more balanced role in a relationship, or just more.
  3. Empower you with the ability to respectfully decline to do things that you don’t want to do; the power to confidently opt out.

The Book of the Five Rings is a work written by a legendary swordsman and artist, Miyamoto Musashi. Active during what is called the Kyoto Renaissance 1550-1650, Musashi traveled throughout Japan studying many different styles of Martial Arts and many walks of life. He met, studied and conversed with masters and leaders of his day, and with a critical eye and focus on fluidity and effectiveness, he adapted only that which would achieve victory. His style and skill led him to over 60 victories, which is an astounding feat, even for a master in those days.  On October 10, 1643, in an act of purification after sensing a fatal disease,  Musahsi, climbed Mount Iwato in the province of Higo on the island of Kyushu, and began to write The Book of Five Rings. He intended  his work to be a guide for his followers he had trained face to face. In this book, Musashi offers timeless advice on  navigating life, training the mind and defeating an adversary.

Today, The Book of the Five Rings is required reading for Harvard Business students and is of tremendous value to those with sense enough to see beyond material, linear, checkerboard solutions to life’s challenges. Below is an assortment of important lines from the book, along with a few modern thoughts strewn in here and there. As with many works of the East, this isn’t simply a book you read. The knowledge in this book is best captured by taking the time to read, practice, study, re-visit and re-read.