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A few lazy weekend recovery hours spent scouring the web produced a persistent question: How will businesses monetize 5 years from now? Thinking with a futuristic viewpoint of 5 years may realistically be like looking ahead the next 3 months when you consider the exponential pace of change in the Information Age, factor in a turbulent global economy, and various external pressures motivating businesses to innovate and evolve. So one way or another, we’re talking about the not so distant future and how it affects you. Let’s explore how the heck we’ll make money in the months and years to come.

It is in  Heroik Media’s best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by advocating for more critical thought and authentic contribution. We will call out and seek to put an end to the everyday BS (Business solutions, Broken Systems and Bubble Speak) to drive progressive change and innovation while improving the quality of service and contribution for those in the same boat.

To steal a line from Sam & Dave, this is all code for you to Hold-On- Cuz I’m Coming

Military training teaches you self-discipline and focus that can give you an edge in a world of distracted procrastinators. Distraction, procrastination and  mission drift come easy to our brains in any environment, be it in business, in the wild or on the battlefield. On the show Man vs. Wild, survival expert, mountaineer and special forces soldier, Bear Grylls often talks about the distractions and the importance of having the right priorities. In particular, in tough situations, the ability to get mission focused is key.

In survival scenarios, when times are tough and energy is low, get focused on the mission.

The unavoidable truth about getting things done in any scenario, is that it takes discipline and will power to focus the mind on accomplishing a task. There is no secret work-around to cultivating self-discipline. Call attention to your tasks while recognizing the distractions, simply by entering a mission focused mindset.

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You might be amazed how many people deal with this contact conundrum- the years and in some cases, decades build up of contacts. Layer upon layer of stale and duplicate contact data rotting your Outlook database and virtual Rolodex of various flavors. Avoiding the inevitable time consuming, manual, contact reconciliation. After years spent fighting a losing battle, finally there’s a solution out there that doesn’t put your data at risk and minimizes the time, effort and energy required to sort it out. It’s a service called Scrubly.

Picture Batman robbed of his utility belt. He’s still  more than able whoop your ass, solve the riddle and save the day. You too, should aspire to cultivate your skills to the point that  armed with only the most primitive of tools, locked in an 8×10 room with a magic marker, you (your ideas, filters, lenses and processes) can be just as dangerous and powerful. Do you want more mental clarity, focus, less anxiety and stress? This year, this month, this week, try something different and get back to the basics. Brush the dust off a pen and paper, visit ye olde staples, follow along, get involved, and  measure your gains. Spend the $10 on a pad of paper and something to write with. I recommend a moleskine notebook and a good pen. Just as a fool trusts his life to a weapon, do not place ultimate faith in your gadgetry. I’m not anti-tech. I’m a thrivalist.  Read on if you want to become a bare knuckle  biz champion of  productivity.

Popplet is a web app for visual thinking. It can be used to mind-map, brainstorm, connect ideas,collaborate, illustrate, you name it. There’s really only one catch, it’s a Flash application. Luckily, they have an iPad app for that. Each popplet can be an image,video or text blurb. Each blurb can be connected to demonstrate a relationship between ideas, points, sub points and interesting floating mental nuggets.

We’ve used it extensively for 3 years:

  • Mapping out the state of Heroik/ schematic for Heroik Media’s current efforts and challenges,
  • Exploring Ideas on an interactive mind-map
  • Interactive vision boards for personal development exercises
  • Create Marketing plans

I recently gave a talk on Popplet at the Office Optional talk. Check out the extended presentation and 11 Popplet Tips

Check it out here.