As leaders and ambitious professionals, we all want to cultivate the practices, habits and culture that truly serves us. And we want to hit the eject button on all the garbage that does not serve us. The things that don’t serve us, act as roadblocks, keeping us from, growth, performance and success. So how do we identify those things that don’t serve us?

Your inbox and social feeds are probably regularly bombarded with zillions of tips and tricks of what you should do to succeed. How much of that has helped you confront the things that are currently getting in your way? Are you ready to try something different? So why don’t we Heroikly go where few have gone before? Let’s get a step closer to becoming Mission Ready For Life. First, let’s get clear about the things that benefit us and the garbage that hinders, damages and holds us back.

What does it mean when we say something is serving you?

Everybody has basic human needs; food, shelter, sex, boundaries, happiness, respect, etc. These are basic needs, not nice-to-haves. They are required, not optional. So anything that is hindering you from meeting your own needs, could be something worthy of the eject button.

We also have higher needs; self-actualization (finding purpose), connectedness, identifying with something greater than ourselves, etc. We’re capable of truly amazing feats. We all carry with us, those higher ambitions, our goals and aspirations. These are also important to us. And we get in our own way of achieving them.

We all have negative behaviors, attitudes, desires, wants, attachments, coping mechanisms and perceptions, that get in the way of our growth and success. There are often short term gains and benefits that lure us in and get in the way of our long term success.

Things that don’t serve you…

  • enable procrastination and add to your resistance
  • help you avoid necessary confrontations/challenges


How do we spot and get a hold of the ones that aren’t serving us? Here are a few questions to ask yourself to help discern and identify your roadblocks

5 Key Questions to Ask Yourself to Identify Roadblocks to Success

  1. Is it helping you meet your needs and positive aspirations of yourself?
  2. Does it inspire you to take appropriate action?
  3. Is it pushing you towards your growth and empowerment or helping you procrastinate?
  4. Is it enabling and anchoring you in fear and resistance? Is it supporting your
  5. Is the attachment to it propelling you forward or dragging you down?

Some of the obstacles in our paths can often be tools for our own growth. So be sure to ask yourself this challenging Question:

Will facing this obstacle/challenge help you grow?

Don’t run from the important challenges

At various times in our lives any circumstance can be perceived as extremely difficult and in our way. We may feel that the people, places and things surrounding us during these trying times are not helping us on a path we wish to tread. However, don’t be too quick to eject or reject things, people, or surroundings simply because they feel difficult at times. It’s likely that it is the discomfort itself you disagree with, for whatever reason. These are often the times when we need to dig in, bring our own bravery, get Heroik and lean into these challenges. Relationships are difficult. School is difficult. Personal development is difficult. Professional development is difficult. All can be – at times.

Before you hit that eject button, take 3 deep slow breaths to check in with your gut, your triggers and your feelings.

  • Maybe you’re attached to a fear of failure.
  • Maybe you’re too attached to your story about whatever it is.
  • The perceived obstacle may simply be drawing out feelings and thoughts symptomatic of issues you’d like to avoid.
  • Maybe you’re afraid. Maybe you’re angry.
  • Maybe you don’t feel that you’re ready, skillful enough to face the issue.

The point is try first to identify and acknowledge why you’re avoiding facing these challenges, obstacles and difficulties. Get to the root and core of it. Start with yourself and look within and recognize if the emotions of the moment are clouding your vision.

Dealing With Ambiguity

You may not have a clear answer right away. That’s okay. Start with the obvious and let the ambiguous issues marinate. Make the time to revisit the ambiguous issues with focused attention to see if you can gain insight or a greater degree of clarity. Keep going you’ll get there.

At the core of Heroik Culture is our mantra: Mission Ready For Life. This is an attitude and dedication to growth personal and professional and it has many implications. One of the key practices boils down to this: cultivate that which serves you, and proudly hit the eject button that which does not.  Bruce Lee, the Martial Arts legend said “Empty your cup so that it may be filled; become devoid to gain totality.”

empty your cup

So, you want to make like the lord of kung-fu, empty your cup and get trigger happy with the eject button? Read on.


For those not familiar Slack is a collaborative working environment that also provides a chat service. They also offer native mobile apps for just about every platform out there.

slack apps mobile

Slack Structureslack screenshot4


The basic slack structure is broken down into groups, channels and private groups. You can be a member of multiple groups and each group can have a different login email yet still be accessible from the apps and web site with a single menu selection.

Inside a group are channels that appear as hashtag channels. These channels are similar to chat rooms but thanks to integration with Dropbox and Google Drive, also house all sorts of data and files related to the discussion. So everyone has direct access and context of the discussion. This alone will cut down on the back and forth of email.

The group administrator can create private channels that are invite only. This is a great feature for anyone who invites outside collaboration. In the Innovation Lab (HIL), we collaborate with different individuals and some business-y topics we keep close to chest. Private groups feature makes that really easy to do.

Structuring the channels is completely up to you. For example, some teams structure their channels for different aspects of project development (design, biz dev, etc.). We have a watercooler/ lobby for random/idle chat and several channels dedicated to specific long-term projects and Heroik Initiatives.

Chat Messaging

slack instance

Each channel is it’s own message board. Messages are associated with the channel they are posted on, but files can be associated on multiple channels. Starring messages marks them as favorites and makes them easily accessible in the sidebar. This is helpful when you want to refer back to essential instructions, key statements, etc.

The posts themselves are almost instant. There’s a slight delay in dialog but it’s no different than the delay on a phone call. All of the files and images are displayed inline as well making them easy to spot. All files uploaded or referenced also appear in the sidebar for quick location and use. This includes any service that you’ve integrated like Dropbox or Google Drive.

If you’re an emoji fan, you’ll find plenty to choose from built in to slack. I rarely use them and most often see them appear by accident/automated conversion :P

There are plenty of options to manage notifications and turn off notifications by email if need be. So rejoice if email notifications bother you.

Another cool feature of messages in Slack is the ability to edit and delete previous messages. You can go back in time and refine or remove your comments.

File Handling

slack file handling

The native desktop apps (Mac/Win) and web apps both support drag and drop file into the window to upload it to Slack. Uploaded files are tagged to the current channel for easy browsing but users are also presented with a complete list of available files.

Built for Deep Search

These aren’t just links. The contents of documents and PDFs are indexed for searching. This is a very useful feature. Pasting in a link to a Google Doc renders the document searchable within Slack. You can also filter searches by file type and favorite (starred) status.

Each file has it’s own comment thread which is great for collaboration. Think of this like a folder that contains the document and the comments and stickies you place upon it as it works its way through the process. We also use the commenting and editing system directly in Google Docs but this is convenient to discussing big picture items, goals and intentions. The comments also make a great reference for reviewing changes.


The search function in Slack is awesome, fast and extensive. Finding files is easy as you’d expect but finding specific conversation threads is even easier. Search results include not just the phrase or word match but a few of the messages above and below the match. This ensures you’re given context into what may be stale or forgotten conversations. Even with a file search you are given all the contextually relevant bits.

iOS & Android Apps

We’ve been using Slack for a year on various Android devices, an iPhone 4 and now the iPhone 6. The apps work tremendously well and reflect the robust features found on the web version.

Business Model

Slack has a freemium model. The FREE account is of course limited and includes, a maximum of 10,000 messages stored in the archive, a maximum of 5GB of file storage and a maximum of 5 integrations.

The standard paid account price is $7 per user per month. This removes most of the limits, offers simple usage statistics and raises the maximum file storage to 10GB. It allows guest access and email forwarding to Slack as well. Check here for their pricing info


Anything you post to Slack is private to your team by default. Viewing the communications and files within any team requires user authentication.


Slack is one of the best services we’ve used in the past year. Not only does this rally the team in a great work environment, it’s an excellent way to build culture with a distributed team full of people who are always on the go.

They have a free plan that is great to start a pilot for your biz. If you signup through this link by November 15th, you’ll get a $100 credit toward the costs.


It’s amazing to me how many ambitious upstarts have the passion for new endeavor, yet hate to read and learn to reach their goals. If reading is a barrier to improvement for you; perhaps because you find it slow-paced, difficult or uninteresting, then you’re in luck. With the help of some new technology, you can speed read your way at 2-4x your current speed. This is a real time saver.

How Speed Reading Works

Reading text in the traditional form (in print or on the screen screen from left to right) requires moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word, which we call the “Optimal Recognition Point” or ORP. During a reading session, after your eyes find the ORP, your brain begins to process the meaning of the word that you’re viewing. With each new word, your eyes kind of wiggle rapidly (or “saccade”) between the words. Your eyes then seek out the ORP for that word. When your eyes run into punctuation, your brain goes back brings it all together to form a single thought.

80% of the time spent reading is spent physically moving eyes from word to word, scanning for the next Optimal Recognition Point. By reading in ways that limit eye movement, and making it easier to find the ORP, your brain can process and understand the words faster.

Traditional speed reading tactics involve intense brain training to get your eyes to stretch what they process (enlarging the peripheral vision), avoiding sub-vocalization (talking to yourself while reading) and reading a page at a time by mental snapshot.

I’ve used these methods on and off to increase my reading speed. One thing I can tell you is that it requires time, commitment and continuous training. If you’re like most people, that sounds like more work than reading itself. The good news is there’s some great technology out there to help you.

Enter Spritz


Spritz offers a cool technology called “redicle” that helps you speed read by doing all of that mental math for you. Rather than requiring your eyes to move and scan a page of text, Spritz gathers all of the text and gives it to you one word at a time. It also quickly pinpoints and identifies the optimal recognition point (ORP) (think focus point) your brain looks for to make sense of each word and it highlights this letter in red. Red of course draws the eyes attention immediately. The technology also uses horizontal lines and hash marks that direct your eyes to the red letter to ensure your eye quickly goes to the right point. Since your eyes don’t need to wander the page and don’t need to wiggle as you scan for ORP’s, you can read much much faster.

And in case you’re wondering, Comprehension is about the same as regular reading.

spritz study

First time users were able to read up to 40% faster.

spritz study2


To see more findings check out the full study here.


Spritz works so well it’s integrated with many mobile apps and even wearable technology (Samsung Galaxy Gear) and more to come.

  1. If you want to use the pure Spritz on the web, simply add the Spritzlet (click here to get it) to your browser. Additionally, there are other apps taking advantage of the technology including items 2-6 below.
  2. ReadMe! ($1.99) is an E-Pub reader with Spritz. With ReadMe! you can enjoy e-pub format books from Project Gutenberg (45,000 books), Manybooks (29,000 titles), Feedbooks, OpenLibrary (1M+ books) and the Internet Archive (2.5M+ titles). That should keep you busy for awhile!
  3. Quickipedia – Spritz Wikipedia (the whole darn thing!) ($0.99) – A Spritz reader for Wikipedia.
  4. Rapid Reader ($2.99) Read all of your Pocket, Readability and InstaPaper articles that you’ve saved for later with Spritz!
  5. Sparker ($0.99) – SparkNotes ( are condensed versions of some of your favorite literature meant to aid you in studying the material after you’ve read it. Now you can spritz all of your SparkNotes on iOS!
  6. BibleGist (Free) – Interested in spritzing the Bible? This is the iOS app for you!
  1. Spreed is a Google Chrome extension and Spritz knock-off with some added features. It allows you to control the number of words shown on the app. This is great for training your brain to speed read with or without an app. It’s great for say, quickly binge reading our book The Heroik Power of Headlines, and others you’ve been meaning to get through as well.

All of the these apps work well. This technology hopefully will bring people back the wonderful world of reading. Try them out and tell us which one is your favorite.

Bonus: Speed Reading Power Tip

let’s talk about subvocalization – sounding out the words in your head actually causes you to read slower. Most people can only speak at about 180wpm, max. In order to speed this up, you’ll need to stop saying every word to yourself. To do that, try lightly humming to yourself (quietly). Murmor and mumble. If you’re humming, you can’t be talking to yourself, freeing your brain to process the information faster.

Reflecting on the decades we’ve worked on in the Innovation Lab and countless new media projects for clients across many different industries, there are a few tools that stand out and make work and life easier and more enjoyable. And when we think of groups or industries who can benefit the most from these simple and lean tools, nonprofits and startups are at the top of that list. Nonprofits and startups need great tools that are free, cheap, and amazingly effective (Don’t we all?). We’ve put together a list that fits the bill. Here it goes:

There are many books out there disguised as how-to’s, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let’s be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on the subject show you how to sell-out your brand for mass appeal. These don’t pass the sniff test of building an authentic brand with great content. That’s where this book comes in.

A few lazy weekend recovery hours spent scouring the web produced a persistent question: How will businesses monetize 5 years from now? Thinking with a futuristic viewpoint of 5 years may realistically be like looking ahead the next 3 months when you consider the exponential pace of change in the Information Age, factor in a turbulent global economy, and various external pressures motivating businesses to innovate and evolve. So one way or another, we’re talking about the not so distant future and how it affects you. Let’s explore how the heck we’ll make money in the months and years to come.

It is in  Heroik Media’s best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by advocating for more critical thought and authentic contribution. We will call out and seek to put an end to the everyday BS (Business solutions, Broken Systems and Bubble Speak) to drive progressive change and innovation while improving the quality of service and contribution for those in the same boat.

To steal a line from Sam & Dave, this is all code for you to Hold-On- Cuz I’m Coming



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