There are many books out there disguised as how-to’s, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let’s be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on the subject show you how to sell-out your brand for mass appeal. These don’t pass the sniff test of building an authentic brand with great content. That’s where this book comes in.

The Heroik Power of Headlines applies a no-bull methodology to creating a legendary brand with epic content.  Readers can take a deep dive into the mechanics of core content strategy to get, keep and grow customers while bringing more of the inherent characteristics of their brand and culture to the surface. Those looking for a light read will appreciate over 200 headline examples and 80 exercises to help cultivate better headline techniques. The book is full of examples and exercises that will bring your headlines and content into alignment with the aspirations of your brand. 

If you’ve got great content and no-one is nibbling- it’s time to straighten out your headlines. Maybe you’re getting it right in some areas and not in others. This book goes over the entire content experience including:

  • The modern metrics you should be paying attention to
  • A social strategy that doesn’t involve binging on Facebook and Twitter (because let’s face it, you’ve got other things to do)
  • The audience action path: the sales funnel of the content world
  • How, where and on which crowds should you leverage the tools and dials of depth, complexity, and simplicity in content
  • Over 200 examples and more than 80 Heroik headline recipes that will reel in your audience
  • Timeless techniques for content including visual imagery
  • Guerilla marketing techniques that don’t involve selling out
  • A myriad of tools to help even the novice

What you won’t find in this book:

  • Recommendations and tools to fake your way to popularity (and ultimately failure)
  • Snake oil, fluff, filler and carbs…

This book is protein rich and skimmer friendly – chock-full of headings, sub-headings and bullet points with chapter summaries for as easy or deep a read as you please. You’ll find more details about the book here.

Download it Here

What experiences have you had with content books? What’s your favorite? What has actually helped your endeavors? Feel free to leave any comments you might have.



Recent studies show that a moderate level of ambient noise can boost productivity. Absolute silence makes it difficult to be creative. Too much noise can be distracting. The right mix of calm and productive cafe culture is just what the doctor ordered.

According to a recent study published in the Chicago Journal of Consumer Research, an ambient environment of 70 db is the sweet spot for creative noise levels. 85db is too loud and distracting and 50db and below is not conducive to the flow of creative juices. The research backs up what we’ve experienced first hand. We get a lot done and develop great ideas being around people who are busy doing other things.

If you’re ready to tap into your creative power of cafe  ambiance, there’s even more good news. Now you can take advantage of the ambiance of cafe culture anywhere you roam. We’ve put together a cafe culture audio power session to fuel your creative thoughts.

Visit Our Store & Download Cafe Anywhere MP3 – 25 minutes of Productivity Inducing Audio in your Pocket – Almost  a half an hour of creative juice generating ambiance is yours for the taking.


A few lazy weekend recovery hours spent scouring the web produced a persistent question: How will businesses monetize 5 years from now? Thinking with a futuristic viewpoint of 5 years may realistically be like looking ahead the next 3 months when you consider the exponential pace of change in the Information Age, factor in a turbulent global economy, and various external pressures motivating businesses to innovate and evolve. So one way or another, we’re talking about the not so distant future and how it affects you. Let’s explore how the heck we’ll make money in the months and years to come.

It is in  Heroik Media’s best interest to improve image and competitive climate of social business. So, to that end, we will make a substantial effort to raise the bar, increasing the expectation placed on the local social media and business community by advocating for more critical thought and authentic contribution. We will call out and seek to put an end to the everyday BS (Business solutions, Broken Systems and Bubble Speak) to drive progressive change and innovation while improving the quality of service and contribution for those in the same boat.

To steal a line from Sam & Dave, this is all code for you to Hold-On- Cuz I’m Coming

Military training teaches you self-discipline and focus that can give you an edge in a world of distracted procrastinators. Distraction, procrastination and  mission drift come easy to our brains in any environment, be it in business, in the wild or on the battlefield. On the show Man vs. Wild, survival expert, mountaineer and special forces soldier, Bear Grylls often talks about the distractions and the importance of having the right priorities. In particular, in tough situations, the ability to get mission focused is key.

In survival scenarios, when times are tough and energy is low, get focused on the mission.

The unavoidable truth about getting things done in any scenario, is that it takes discipline and will power to focus the mind on accomplishing a task. There is no secret work-around to cultivating self-discipline. Call attention to your tasks while recognizing the distractions, simply by entering a mission focused mindset.

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You might be amazed how many people deal with this contact conundrum- the years and in some cases, decades build up of contacts. Layer upon layer of stale and duplicate contact data rotting your Outlook database and virtual Rolodex of various flavors. Avoiding the inevitable time consuming, manual, contact reconciliation. After years spent fighting a losing battle, finally there’s a solution out there that doesn’t put your data at risk and minimizes the time, effort and energy required to sort it out. It’s a service called Scrubly.

Picture Batman robbed of his utility belt. He’s still  more than able whoop your ass, solve the riddle and save the day. You too, should aspire to cultivate your skills to the point that  armed with only the most primitive of tools, locked in an 8×10 room with a magic marker, you (your ideas, filters, lenses and processes) can be just as dangerous and powerful. Do you want more mental clarity, focus, less anxiety and stress? This year, this month, this week, try something different and get back to the basics. Brush the dust off a pen and paper, visit ye olde staples, follow along, get involved, and  measure your gains. Spend the $10 on a pad of paper and something to write with. I recommend a moleskine notebook and a good pen. Just as a fool trusts his life to a weapon, do not place ultimate faith in your gadgetry. I’m not anti-tech. I’m a thrivalist.  Read on if you want to become a bare knuckle  biz champion of  productivity.



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