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What you can learn from the Lego MBA

  • Gamified Environment- Interactive, Visual and Persistent engagement creates value. Environments like this scale nicely when the user base reaches a certain size .
  • The game dynamic with the most pull that kept me buying in were the levels. I couldn’t stop at level one when I knew there were 5 more to go. I frame my Lego MBAs- darn proud too.
  • Adding recognizable achievements, badges, certificates, to the building process allows you to extend the fun and pride of building the models and sharing your own creations.
  • Extend the value of physical products with virtual products. Smaller $5-$10 kits with robust virtual kits. Lego has seen amazing success with their online video game products and has combined them in a hybrid environment that is tactile with analog elements and information products