Gamified Environment- Interactive, Visual and Persistent engagement creates value. Environments like this scale nicely when the user base reaches a certain size .
The game dynamic with the most pull that kept me buying in were the levels. I couldn’t stop at level one when I knew there were 5 more to go. I frame my Lego MBAs- darn proud too.
Adding recognizable achievements, badges, certificates, to the building process allows you to extend the fun and pride of building the models and sharing your own creations.
Extend the value of physical products with virtual products. Smaller $5-$10 kits with robust virtual kits. Lego has seen amazing success with their online video game products and has combined them in a hybrid environment that is tactile with analog elements and information products