There are many books out there disguised as how-to’s, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let’s be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on the subject show you how to sell-out your brand for mass appeal. These don’t pass the sniff test of building an authentic brand with great content. That’s where this book comes in.
The Heroik Power of Headlines applies a no-bull methodology to creating a legendary brand with epic content. Readers can take a deep dive into the mechanics of core content strategy to get, keep and grow customers while bringing more of the inherent characteristics of their brand and culture to the surface. Those looking for a light read will appreciate over 200 headline examples and 80 exercises to help cultivate better headline techniques. The book is full of examples and exercises that will bring your headlines and content into alignment with the aspirations of your brand.
If you’ve got great content and no-one is nibbling- it’s time to straighten out your headlines. Maybe you’re getting it right in some areas and not in others. This book goes over the entire content experience including:
- The modern metrics to which you should be paying attention
- A social strategy that doesn’t involve binging on Facebook and Twitter (because let’s face it, you’ve got other things to do)
- The audience action path: the sales funnel of the content world
- How, where and to which crowds you should leverage the tools and dials of depth, complexity, and simplicity in content
- Over 200 examples, and more than 80 Heroik headline recipes that will reel in your audience
- Timeless techniques for content, including visual imagery
- Guerilla marketing techniques that don’t involve selling out
- A myriad of tools to help even the novice
What you won’t find in this book:
- Recommendations and tools to fake your way to popularity (and ultimately failure)
- Snake oil, fluff, filler and carbs…
This book is protein rich and skimmer friendly – chock-full of headings, sub-headings and bullet points with chapter summaries for as easy or deep a read as you please. You’ll find more details about the book here.
What experiences have you had with content books? What’s your favorite? What has actually helped your endeavors? Feel free to leave any comments you might have.