ProjectPlacer Land Trust
An nonprofit focused on protecting wild open spaces.
BROADENING AND DEEPENING THE BRAND TO EXPAND THE MARKET
Take an environmental non-profit, that politically positions itself as left as they come, educate them via market research that 92% of demographics of their ideal donor profile in the region are conservative, and try to develop a more inclusive brand message and website that everyone can get behind.
Boiling the essence of the brand down to 3 words “Adventure, Stewardship and Connection” wasn’t easy. This required collaboration on a brand narrative, educating, debating with and convincing stake holders, committees and staff, on alignment mission, purpose, values, and opportunities. Then 10 exercises, 6 drafts and 64,340+ words later, we had a brand narrative. From there it was all about bringing it to life on a mobile first environment.
- Heroik Brand Narrative Development
- Digital Presence Design
- UI / UX Design
- Content Creation
- Content Strategy
- Strategy Management – Project Oversight
- Coaching & Training